Boris Alexandre Jeannet is Principal at mas. He is co-founder of Jeannet Group, active in Real Estate. Boris has been a member of the Board of Directors since the company’s establishment in August 2007.
At mas Boris is active in the domain of digital transformation, information technology, business process outsourcing and cyber security together with Rainer Kessler. He is also responsible for IT and cyber security of mas.
Prior to the founding of Jeannet Group, Boris worked at various firms in the media and advertising industry, and played a key role in setting up the Zurich branch of Saatchi & Saatchi on behalf of the CEO.
After his baccalaureate in Zurich, his passion for music composition and production led him to New York, before studying media and communication at the American University of Paris.
Boris is a Swiss and Brazilian citizen. He speaks English, German, French, Portuguese and Russian.