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Ralph Panoff Associated Partner

Ralph Panoff is an associated partner of mas and founder of Panoff Consulting GmbH. He specialises in designing and implementing restructuring and turnaround programmes, analysis and resetting of business models, and managing business and IT transformation.

Over the past 20 years he has gained vast experience in business and IT transformation in the wholesale and retail industry all over Europe. In recent years he has had several international assignments in the automotive industry, in retail, and in the food and services industry.

Before founding his own company, Ralph has worked in various management functions over the past 17 years – from business executive functions in the professional services and consulting industry, and the wholesale and retail industry, to CIO functions. In these top management roles he gained hands-on experience in designing and implementing business strategies, business models and massive performance improvements.

Besides his business and consulting assignments he holds a lectureship in Business Engineering at ZfU International Business School in “the role of IT in driving companies’ business success”.

He is a Swiss citizen and speaks German, English and French.

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